Is Lead Generation Dead?
The folks at 1000Watt Consulting debuted this video of people — consumers we presume — speaking frankly about their real estate needs. The jist is that people are people, not leads.
Marc Davison, a partner with 1000Watt and Inman News columnist, has addressed the topic of lead generation in past columns. (See “Lead generation is dead.”) Davison’s tongue-in-cheek satire of the death of lead generation appears to be a cry for a return to conversation and value, rather than numbers, clicks and drip e-mail.
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