Texas Real Estate Blogs

We are told all the time, “I have a real estate website already, and nobody can find it.” Sound familiar? And the next question is, “Why should I blog?”. The answer is simple. Write and they will come.

Traditional websites have what are known as static pages, or pages that simply have content that never changes. The problem with that is that there is never anything new for the major search engines to find. In order to have a traditional real estate website found, you have to have the website optimized. SEO (search engine optimization) has been a buzz term for awhile, and what it means is that you, or more likely a company that you have paid a large sum of money to, has worked to make sure those pages are full of keywords that you believe someone will be searching for, and they probably have created hundreds of backlinks (other sites that link back to yours) to the website, usually again paying a backlink directory hundreds of dollars. So you have hundreds, or thousands, of dollars invested for a great looking website that nobody can find. And then when they do find it, does that traditional website do a good job of converting browsers to prospective clients?

So back to the question, “Why should I have a real estate blogsite?”. To answer that question you must understand the difference between a website and a blogsite. A traditional website is really an online brochure. A real estate blogsite is that, but it is more importantly a marketing platform. Blogging is a marketing and prospecting effort.

Texas Real Estate Voices blogging platform allows you to create a website that has static pages, but because of your ability to update the content with up-to-date information about you are automatically optimizing your site for the search engines to find. With each article you post, you are optimizing your website. Our platform allows you to submit each article, complete with title and keywords, at the push of the button. If you can send an email, you can post a blog and optimize your site.

Now, I want to be careful here. SEO takes time. It may take 1, 3, 6, 9, 12, or 18 months to do so, but aren’t you in this for the long haul? So if you want to have a website that people can find, the key is simple. Blog about what you know, about your area, about questions past clients have had, new listings, area builders, etc…and your site will begin to show up in the search engines, and do it frequently.

Your blogsite with Texas Real Estate Voices is a way to market yourself and to prospect for new buyers. So if your traditional website or prospecting activities are not giving you a high return on your investment, you might consider blogging, because if you write it they will come.

To find out more about Texas Real Estate Voices’ affordable blogging solutions (only$25 monthly!), simply click here.

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